Jay Abraham;

Business Wizard

Are you curious about Jay Abraham? Would you love to take part of his marketing advice, apply them to your business regardless of its size, and discover new, profitable ways of enhancing your business performance? Who wouldn´t? Mr. Abraham is a marketing consultant who has helped thousands of clients grow their business in incredible ways.

Find out more about Jay Abraham´s great work by clicking his photo!

He is also the author of books like "Getting Everything You Can Out Of All You´ve Got" and several excellent audio programs entitled for instance "How To Get From Where You Are to Where You Want To Be", "Shoulders of Giants" and "Stealth Marketing or Recession Proofing Your Business".

Jay Abraham asks "Why use only one business strategy, when there are many others that work too?" Consequently, he teaches companies to relearn and take action on many areas: management, marketing, innovation and strategy. That is a recipe for success in general, I believe. If you want to be successful, educate yourself in several areas and above all, apply what you know!

Jay Abraham teaches his clients to identify their assets, not just tangible assets like cash, bonds etc, but above all intangible assets. Those "off-the-balance-sheet assets" have to be identified, recognized with their value and then you harness that value to its advantage. Examples of intangible assets are skills, communication, knowledge that are specifically yours. And remember this; hard assets probably have the least value, it is the intangible values that have the most value and worth. And we all have them!





There have been many media appearances of Jay Abraham throughout his 25 years as a marketing advisor: USA Today, New York Times, Los Angeles Times, Washington Post, San Francisco Chronicle, OTC Stock Journal, National Underwriter, Entrepreneur, Success, and Inc. magazine, and many others.

According to Abraham´s web site, he has also "been featured twice in Investors Business Daily ­ both on the front page and in the Leaders & Success Section - saying Jay, “Knows how to maximize results with minimum effort”. The March 6, 2000 issue of Forbes Magazine listed Jay as one of the top 5 executive coaches in the country saying Jay’s specialty is, “Turning corporate under performers into marketing and sales whizzes”."

So why is Jay Abraham included here in the section of great books on personal development? There are several reasons:

First of all, I have found that most business advice I have ever come across, are applicable to life in general too! The success of successful business people isn´t just accidental. They have applied certain success principles and skills that we all can learn, apply and benefit from, regardless of whether we are business people or not.

Secondly, in order to reach success in any given area, modelling other people´s success is a method that many personal development coaches and mentors recommend. Jay Abraham is one of the world´s most prominent business advisors. I am sure he has many skills and a lot of information to share that would be beneficial to anybody interested in personal growth.

Additionally, I´d like to share a quote from Success University, where Jay Abraham is one of the faculty members:
"The nation’s highest paid marketing consultant, he regularly works marketing miracles for his clients. During his 24 year career, Mr. Abraham has worked with over 5,000 individual businesses in 165 separate industries. He has consulted for businesses large, medium and small, from one person operations to some of the world’s largest corporations including Weyerhauser, Coldwell Banker, Prudential-Bache, Dun and Bradstreet, Citibank and Sears Roebuck & Company. Mr. Abraham specializes in successfully identifying and ethically exploiting a company’s hidden, marketable assets to create windfall profits for his clients. While he maintains a number of select clients on a contingency basis, Mr. Abraham also publishes a series of marketing reports as well as conducting marketing and business training seminars."

In conclusion, every member of Success University has access to Jay Abraham´s training in "Your Secret Wealth". I LOVE accessing teaching material that I know others have to pay thousands of dollars for!

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